“I've had the pleasure of working with Martin in his role as a Salesforce Administrator, and his contributions have been nothing short of exceptional. Martin has a deep understanding of the Salesforce platform and consistently finds solutions to complex business challenges. Whether navigating challenging situations or lending his expertise to support others, Martin goes above and beyond without hesitation. His proactive approach makes him a key asset to any team.”
Sr. Email Marketing Specialist at CCC Intelligent Solutions
Marketing Operations Specialist | Salesforce Certified
Certified Salesforce Administrator and Marketing Cloud Account Engagement expert with 7+ years optimizing marketing automation workflows, lead lifecycle management, and campaign analytics in enterprise SaaS environments. Proven ability to increase lead conversion, streamline data hygiene, and deliver actionable revenue insights through data-driven marketing operations. Skilled at driving cross-team collaboration to improve marketing performance and pipeline growth using Pardot, HubSpot, and SharpSpring.
Project Impact:
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Boosted LDR productivity 50% by automating one-click personalized email sends via Engagement Studio lists directly from the Lead record, after a quick scan by the LDR.
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Used Flow Builder to automate the creation of opportunities on Campaign Members, setting the order type, assigning and emailing the opportunity owner, increasing Sales productivity by 50%.
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Created sales event tasks on Accounts to record customer engagement, accelerating pipeline growth and improving data quality