"I worked with Martin on email & CRM work at the American Cancer Society, and he's the kind of person who makes a team better. He not only does good work, but thinks carefully about *why* something works and digs into the details to understand complex systems.
What stood out to me most was how he approaches testing. He'd come to planning sessions with specific in-market examples and historical perspective and then follow through all the way to reporting to actually close the loop on results. Martin understands the ratcheting effect of testing loops and is willing to try new strategies to improve results iteratively.
I'd work with Martin again without hesitation."
SMS Marketing Manager at American Cancer Society
Salesforce Consultant | Marketing Champion | Agentblazer Innovator
I am actively building Agents. See my Blog for more information.
Certified Salesforce Administrator and Business Analyst with 8+ years of experience developing marketing strategies and technology solutions across enterprise SaaS and nonprofit organizations, using Salesforce, Account Engagement, and Marketing Cloud Engagement. Experienced in translating marketing strategy into scalable Salesforce automation, including NPSP flows, Marketing Cloud Next, Data 360, and AI-powered agents and workflows.
Skilled at connecting marketing data, automation, and customer journeys to broader business goals, with a strong understanding of B2B marketing, donor engagement, campaign performance, and marketing ROI. A hands-on consultant and strategic partner who can move comfortably between marketing strategy, technology implementation, and the practical details required to make systems work.
Project Impact:
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Exceeded performance targets, peaking at 206% month-over-month through audience segmentation, A/B testing, and journey optimization
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Boosted LDR productivity 50% by automating one-click personalized email sends via Engagement Studio lists directly from the Lead record, after a quick scan by the LDR
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Used Flow Builder to automate the creation of opportunities on Campaign Members, setting the order type, assigning and emailing the opportunity owner, increasing Sales productivity by 50%
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Created sales event tasks on Accounts to record customer engagement, accelerating pipeline growth and improving data quality