Email testing can feel like a checklist, but testing tactics should evolve as trends shift and recipient preferences change. What matters is having a strategy and measuring progress against your own metrics over time. Tactics only matter to the extent that they serve the overall strategy. Testing replaces guesswork with evidence that iterates over time and shifts as donor behavior and expectations change. Staying on top of that, rather than assuming last year's results still

This build was for internal staff, not donors or constituents directly. While a staff member is on the phone with a donor or answering an email, the agent checks event capacity in Salesforce and confirms or declines an RSVP. I built the Salesforce Flow first and connected it as a standard Agent Action, rather than letting Agentforce Builder auto-scaffold a connection to Data Cloud on its own. Building Using Data Cloud First I started this build connecting directly to Data Clo

I built a donor nurture agent in Agentforce Builder, in a Trailhead Playground dev org, because I wanted to test whether an agent scaffolded from a single prompt could be created quickly for a nonprofit organization.